We all know without a doubt that MINI is one of the greatest brands ever--but it's always nice to have official confirmation every once in a while. According to the most recent J.D Power's U.S. Sales Satisfaction Index study, shoppers looking for a new vehicle were most satisfied with their sales experience at MINI USA dealerships compared to the other guys in the mass market with a score of 798. The customer satisfaction score is ultimately based on six different aspects: dealer staff and personnel (28%), delivery process and explanation (21%), the actual working out of the deal (18%), speed and ease of paperwork completion (16%), the dealership's facility (13%), and the dealership's website (4%). Vice President of MINI Region Americas Thomas Felbermair said, "We know that today's consumers have a high expectation for an exceptional retail experience so we are very proud of our dealers for delivering the most satisfying experience when shopping for a new MINI. On behalf of everyone at MINI USA, I would like to thank all of our 127 dealers for their hard work and dedication to creating an engaging, customer-focused experience at their dealerships."
J.D Power's U.S. Sales Satisfaction Index (SSI) study aims to measure the satisfaction customers experience when shopping for a new car at a dealership, and the 2018 survey is the 32nd of its kind. Surveying 25,748 buyers who leased or purchased a new vehicle from April through September 2018, the SSI study found that MINI dealerships provided the best customer service experience across the board--especially when compared to other notable brands. In addition to MINI's excellence overall as a brand, the MINI Countryman is proving to be MINI's most popular model this year, with sales up over 29 percent from 2017!
