MINI on Twitter: On-Demand Test Drives for New Car Shoppers! | MINI of San Antonio


Are you a lover of social media, especially the rapidfire Twitter-verse? You're in luck as MINI has just announced a brand new collaboration with Twitter called "Tweet to Test Drive!" This groundbreaking new initiative is meant to bring any new MINI Countryman or MINI Countryman Plug-In Hybrid to potential customers' homes and offices--all via Twitter! Running through the end of November, the completely free Tweet to Test Drive campaign will begin running exclusively in San Francisco and Los Angeles for the time being, but we may see it expand to other regions in the future. Using the experimental technology platform called Fooji, MINI aims to reach a totally new audience in a much easier and familiar way.

The process of signing up for a free MINI test drive is super simple--log onto Twitter, or create an account if you are new. Then, compose a new tweet with the hashtag #MINIonDemand and make sure to tag @MINIUSA. Once you send out the tweet, you'll swiftly receive a link with a signup for your test drive. Make sure to enter your correct delivery information, and then schedule a time that works best for you. Press submit and voilà! A friendly MINI representative will arrive during your scheduled time with the MINI you so chose to test drive. Pretty cool, huh?

Patrick McKenna, Department Head at MINI Brand Communications, had this to say of the powerhouse collab: "This collaboration allows us to use innovative technology and the power of Twitter to simplify the test drive experience for car shoppers by offering quick and convenient test drives. We understand that today's consumer expects a smooth and easy retail experience and we're hoping to deliver that experience right to their door." Rob Pietsch, Managing Director of Tech, Auto, and Telco for Twitter, is also excited by the possibilities of this new campaign: ""Every day, consumers Tweet about brands they are passionate about, and we are thrilled to see how MINI is responding with a new program like 'Tweet to Test Drive. This type of creative execution is powerful not only in driving conversation among influential consumers, but it also brings the dealership straight to their front door in an incredibly innovative way."


Ready to experience the magic of MINI firsthand? Click here to visit MINI of San Antonio today!



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