MINI to Offer Amazon Alexa in All 2018 Models

Your digital lifestyle as a MINI driver is one of the highest priorities to the British carmakers. That is why they are adding Amazon Alexa capabilities to their 2018 MINI models.


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Although voice recognition is not a new concept, the technology has consistently improved making it a handy tool. Siri and Amazon have essentially acted as personal assistants inside our homes and at our fingertips, so why not inside our vehicles too? BMW Group (MINI's parent company) plans to take advantage of the evolving voice technology and will offer Amazon Alexa in every MINI model beginning in mid-2018.


So what can users expect? Drivers will be able to access the usual functionality of Alexa, such as the latest news and weather, entertainment updates, and even remotely control their smarthome gadgets. She will also be able to perform car-specific duties like navigation and locating nearby businesses. Users will be able to check upcoming movie times, request playlists from music applications, and even order products from Amazon.


This technology is possible through a built-in SIM card that comes with every new model. A smartphone isn't necessary although the number of mobile phone users in the world is expected to pass the five billion mark by 2019, (statista.com). With this built-in technology drivers will never need to take their hands off the wheel, hopefully making the roads a safer place.


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