MINI Gets Crafty in Their Newest Created in a Countryman Campaign


In order to show off the vast amount of space that is available in the all-new 2019 Mini Countryman, MINI USA has formed a creative partnership with incredible artists Kirsten Lepore and Nix + Gerber to create the magical, inspired, and one-of-a-kind "Created in a Countryman" advertising campaign. Rather than create a run-of-the-mill kind of campaign, MINI wanted to think outside of the box to really highlight the cargo space that's now available in the largest MINI ever built. Department Head of MINI Brand Communications Patrick McKenna had this to say about "Created in a Countryman": "This campaign intends to demonstrate how the MINI Countryman offers the space and versatility to handle even the biggest adventures. The quality and creativity of the concepts conceived by these talented artists also align well with MINI's design philosophy around the creative use of space, and our support of art and culture."

Featuring folding and sliding rear seats, an adjustable trunk floor, and over 46 cubic feet of available storage with the rear seats folded down, the all-new Mini Countryman was the perfect backdrop for this fun and creative marketing idea. Kristen Lepore's ethereal "Underwater" scene required over 20 sheets of high-quality reinforced paper to be manipulated by hand over 672 times to create the incredible aquatic moment. Nix + Gerber's peaceful "Camping" scene is a large diorama crafted from wire, foam, dirt, rocks, clay and more to portray a fun and unique camping experience. Each elaborate scene took well over three extremely labor-intensive days with everything being intricately crafted by hand. Both of these inspiring, creative scenes can be watched on MINI's Youtube channel which you can access by clicking here. It's amazing to watch as they creatively highlight the tons of space available in the all-new Mini Countryman in ways you could never imagine!


Want to experience the awesomeness of the 2019 Mini Countryman for yourself? Click here to visit MINI of San Antonio today!



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