Let’s Take a Look at the Latest MINI Partnership--Rapha North America | MINI of San Antonio


MINI is so much more than just a type of car, it's a radical, funky, all-encompassing lifestyle brand. Which is why their newest partnership with Rapha North America makes so much sense--it's the perfect pairing of two unique and community-based brands that fit perfectly together. Both MINI and Rapha share British roots and a fiery eagerness for exploring the open road, so this newly announced partnership is sure to make both zealous communities very happy. VP of MINI Region Americas Thomas Felbermair said, "MINI has always been a brand that embraces a strong-minded community of active individuals who love to get out and enjoy life's experiences. In Rapha, I am pleased that we have found a partner that mirrors our brand philosophy and, like MINI, is totally at home both in our metropolitan centers and out on the open roads of the U.S… With this partnership MINI once again delivers 'more of what matters'."

One aspect of this partnership is MINI's allocation of exclusively-customized Mini Clubman cars outfitted with roof-mounted bike racks. Meant to provide accessible mobility to Rapha's regular cycling customers seeking adventure, you'll be able to find these custom Minis at Rapha Clubhouses located across the United States. If you're a MINI owner living in the U.S. you may also receive a limited edition discount code for up to 20% off on Rapha's website. The other exciting piece of this partnership is that all Rapha Cycling Club (RCC) members who reside in the United States will receive a $500 credit towards the purchase or lease of a 2019 MINI once they test-drive it. Everyone wins in this new partnership! Jake Rosenbloum, the North American Marketing Director for Rapha, had this to say of the new relationship: "It's a natural partnership, as both Rapha North America and MINI are fully committed to the outdoors while remaining deeply rooted at the intersection of design and performance. The two brands integrate these elements extremely well, and this leads to a rewarding experience for the customer - whether enjoyed on four wheels or two."


Want to learn more about all of the magic that MINI has to offer? Visit MINI of San Antonio today--click here for directions!



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MINI of San Antonio

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