2018 Full of Big Changes for MINI

The new year has yet to begin and big news is already coming from MINI. 2018 will bring forth a brand new logo for the beloved English brand. A new badge was quietly debuted on MINI's Electric Concept vehicle. It was subtle, did you catch it?

Photo Source: MotorTrend


For anyone who's not a hardcore MINI fan, it might have been hard to catch. The badge keeps the winged wheel motif and capitalized MINI lettering, but simplifies the design to its most basic elements. The new streamlined logo will begin appearing on all MINI models beginning in March of 2018.


The new design says farewell to the three-dimensional, two-tone logo that has been featured on every MINI since the brand was re-launched in 2000 under its parent company, the BMW Group. The new logo is meant to convey the "authenticity and clarity" of the brand moving forward, while the flat look of the new logo is intended to be placed on more surfaces more easily.


As we mentioned, the new logo was snuck onto the new MINI Electric Concept vehicle that was unveiled in September at the Frankfurt Auto Show. As MINI looks toward a new era of electrified cars, it's possible a fresh new logo was created to mark the beginning of the transition. MINI boss Peter Schwarzenbauer has already said it's possible that MINI could become and entirely electric brand in the future. At the core of the new MINI brand identity is an awareness of traditional values paired with an understanding of future-oriented development; this philosophy is what currently drives the MINI brand as they prepare to usher in the next chapter of unmistakable MINI models.


MINI of San Antonio is a new and used car dealership that provides vehicles to customers all over Texas. We have customers come in from Canyon Lake, New Braunfels, Austin, Kirby, Allen, Boerne and many more cities. Let us know if you have any questions.

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